“Never take life so seriously you’ll never get out of it alive”
A wise man once said this famous quote. He died aboard a sinking ship shot by a German torpedo.
So maybe he did take life too seriously after all... Well at least the Germans did!
Nevertheless, sinking ship or not, that dude probably partied up a storm amid the World War I in 1915 and that’s pretty much what we want our brand to represent. We wanna be happy, chilled, and have the most fun we can out of all the crazy shit going on in the world. Too many dudes are killing each other, and not enough are enjoying life. Well, some might enjoy killing each other, but that’s another story.
At the end of the day we'll all be dead anyway! No bull. Ask the mighty God himself!
So before the big guy says “That’s it, I’m sick of this shit!” and condemns us all to hell, we wanna share our dreams and stories, and inspirations we get from the places we’ve lived in, places we’ve traveled to and the wacky cats we’ve met throughout the journey…
We get our kicks from delivering to you guys a fresh batch of clothing, with a twist on the classics, the legends, the things that matter most in life… It's a mix-tape of our visual story and we're hoping the message gets through…
